. Using pop-ups on the well-planned UX Design will improve the user experience. The common feature that made these campaigns successful is that pop-ups were used without ruining the user experience. The campaign desired to make their pop-up helpful for their visitors with relevant content so their pop-ups were not viewed as “obstacles.”.
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Modal windows are also safer and more secure for users. When they open, they don’t look or feel like an ad. Popup windows are easy for users to dismiss as ads because many popup ads open the same way. Users could also have ad blocking software installed on their browser that would block all popup windows. This means that some users won’t.
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